A Website Facelift

Personally I like change, just for the sake of change at times. I rearrange furniture, repaint wall colors, change out my desktop image, and change work environments (Barnes & Noble, Starbucks, backyard, etc.)... keeps things from getting stale (love Webster's definition: "tedious from familiarity").

When it comes to a website there is typically a large investment of time and money up front to establish the look and framework. If designed and programmed well initially, the layout and functionality should work for years to come, so a complete redesign should not be necessary, nor would it be financially smart. However, I love a website facelift and often recommend for my clients to do one yearly. Small changes and updates, made within the existing framework, can add new interest and life to an existing site, all for a much smaller cost than a complete redesign. If a return visitor notices even small changes they are likely to browse through your entire site again, reinforcing your brand and content in their memory.

Below is a simple example of a facelift I recently worked on for the Northstar Church website. First image is the current website, second is the updated version.